J-Lo Joins Virgin Voyages as Chief Entertainment & Lifestyle Officer

Mar 11, 2022
3 min read

Film actress and music superstar Jennifer Lopez has partnered with Virgin Voyages to act as its Chief Entertainment & Lifestyle Officer in what the line is calling a redefinition of the traditionally ceremonial role of nautical godmother.

“From the moment we launched this brand, we knew we wanted to make waves and bring changes for Sailors to have the most epic vacation ever,” said Tom McAlpin, CEO of Virgin Voyages. “After the last two years, vacations have never been more needed, so we searched for someone very special to join us on this voyage.

Jennifer is a trailblazer and embodies the spirit that lives inside of Virgin Voyages and our people. As an investor and advisor, she turns the godmother tradition on its head and makes it powerful and limitless.”

Lopez will work with Virgin Voyages on Sailor experience development with an emphasis on well-being and fitness. They will also partner on design collaborations and entertainment co-creations, all to be released throughout 2022.

Kicking off the partnership, Virgin Voyages ships will be exclusively introducing JLo Beauty as part of the on-board offering, bringing Lopez’s beauty products to the high seas for the first time.

“My artistic and social mission is to empower, inspire and entertain,” said Lopez. “Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me. I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”

Virgin Voyages is gearing up to welcome its second and third ships in its fleet of four. Valiant Lady sets sail this March and Resilient Lady is scheduled to arrive in August.

With Richard Branson at the helm, Virgin Voyages is redefining what a luxury cruise ship means by combining premium elements from favorites on land with the freedom and simplicity of a life well lived on the open ocean. Inspired by the modern luxury of yachting and the romance of the open ocean, Virgin Voyages has created their very own boutique hotel at sea - with no kids, no ordinary experiences and no reason to stay home.

Taking cues from the best international cities, Virgin has created a getaway at sea with the perfect balance of uptown meets downtown - where paths diverge, and choice is an artistic part of the journey. Combining the warmth and luxury of a yacht with the endless options of a much larger ship, Virgin designed an elevated and intimate environment that inspires personal and experiential connection.

Vibrant conversation over homemade pasta and (multiple) bottles of Chianti. Immersive performances with (elaborate) circus twists. A fitness class you’d never dream of taking (and conquering) back home. Champagne delivered right to you and your new friends with the shake of the app (seriously). Virgin Voyages experiences aim to connect you - to people, places, and (seafaring) paths you never thought to wander.

Adult-by-design No kids, no kidding. But your inner-child is highly encouraged to come along.
Food, Glorious Food In partnering with famed restaurateurs and Michelin-Starred chefs from NYC, Virgin Voyages has ditched buffets and pre-set dining times to bring you made-to-order food and leisurely brunches from the 20+ unique eateries -- with a bar in every specialty one. Pairing fresh ingredients and vibrant flavors with ever-evolving and diversified menus while minimizing waste by only cooking what’s been ordered. It’s a win for your stomach and a win for the planet.
A dose of vitamin sea For the ‘do nothings,’ the ‘do somethings’ and the ‘do everythings,’ the approach to well-being is to do whatever works best for you. Free group workouts and outdoor fitness spaces (the first of its kind on the open ocean), redefines how to take care of yourself at sea. At Redemption Spa, the haven of tranquility and self-presevation, you can melt away in the mudroom, detox in the salt room, or float in the wellness pools until you’ve stopped aging entirely*. *Okay, they haven’t really figured out how to stop the aging process.
No Hiden Fees The last thing you need on your vacation is a surprise receipt and pages worth of fine print. Virgin promises simple, transparent pricing and more for your money. No nickel and diming. No surprises or sticker shock. All Adult-By-Design sailings include $600 worth of value, like dining at the 20+ eateries, basic bevvies, unlimited Wi-Fi, all gratuities, and unlimited group fitness classes.